Wednesday, June 21, 2006

Isulong SEOPH: Social Networks - Search Engine Marketing for Web 2.0





Social
Networks – Search Engine Marketing for Web2.0


By
Warren Pattison



Social networks
are getting a lot of attention these days including Wikipedia, del.icio.us and
MySpace. Along with the buzz, these sites are also generating a lot of traffïc!
How can you integrate links for these types of social network sites into your
search engine marketing program? While there are an increasing number of social
networks, this article will stick to the above as they are kings of their
domains so to speak.



I recently had
the opportuníty to attend Search Engine Strategies in New York City this past
February, 2006. While attending a session in regards to community marketing
tactics using both Wikipedia and tagging, the panel asked the audience, "Who
here knows what Wikipedia and tagging are
?" - less than half the room
raised their hands.



Let me give
you an overview of these concepts.



Wikipedia is a
frëe community content driven encyclopedia. I have included an excerpt about
Wikipedia from their about section located at About Wikipedia.



"Begun in 2001, Wikipedia has rapidly grown into the
largest reference website on the Internet. The content of Wikipedia is frëe,
written collaboratively by people from all around the world. This website is a
wiki, which means that anyone with access to an Internet-connected computer can
edit, correct, or improve information throughout the encyclopedia, simply by
clicking the edit this page link (with a few minor exceptions such as protected
articles)."





Your benefits of using Wikipedia as an online marketing strategy are various.
To begin with, your submitted content about your product or company may be very
short and simple to begin with. As your content ages and more members view and
contribute to your content with edit revisions, your content submission will
grow and grow. For example, your submission may start out as a forty word brief
that may turn into a multi-page article. Additionally, Wikipedia has a good
Google Page Rank of 9 which will help boost your website's PR with a quality
backlink from your submitted content. Finally, using keywords that relate to
your site in your contribution will assist you in controlling more space within
the search engine results' pages for your particular brand, product or name.
For example, doing a Google Search for the term "Microsoft" returns a
Wikipedia content entry about Microsoft in the tenth position of the Google
SERP for "Microsoft".



You should
only submit content about a famous person, a patented product your company
invented, a trademarked brand, famous places, etc. When you write your content
you will want to write from an extremely neutral viewpoint. Don't write all
sorts of features and benefits; write more factual based information related to
your subject. Your focus needs to be the community and not your subject. Tread
lightly, the community is helpful to assist you in producing additional
content, but be careful of keyword spamming and link spamming.



Although there
are many benefits to using Wikipedia for SEM, there are also just as many
caveats to using it. Submitting content to Wikipedia is a double-edged sword.
You will only want to contribute to Wikipedia if your product or service is of
relevance to the community. Using spammy techniques in your content or
submitting an entry that has no real value such as "another affíliate
website" could have the opposite of desired effect by producing negative
feedback about your brand or product from the community.



Tagging on the
other hand doesn't have quite the negative drawbacks as posting to Wikipedia.



Del.icio.us is a social bookmarking site where
members contribute links based on tags that anyone can search. I have included
their about page found at del.icio.us/about
below:



     "What
is del.icio.us?



     del.icio.us
is a collection of favorites - yours and everyone else's. Use

     del.icio.us to:



  • Keep links to your favorite articles,
    blogs, music, restaurant reviews, and more on del.icio.us and access them
    from any computer on the web.
  • Share favorites with friends, family, and
    colleagues.
  • Discover new things. Everything on
    del.icio.us is someone's favorite - they've already done the work of
    finding it. Explore and enjoy."


There are a
few simple techniques for commercial tagging through community type sites such
as del.icio.us: create bookmark worthy content or link bait, get your tags in
front of the right people or choose the right category, give your created tags
only one self generated bump in del.icio.us, rinse and repeat about once a
month. Below is an excerpt from del.icio.us to help you answer what various
parts of tags are:



Posts



When a user
saves an item on del.icio.us, it is posted to the front page as well as the tag
page for each chosen tag. A sample is below explaining the various information
pieces:



Here is a
del.icio.us example listing under the tag "web 2.0":



O'Reilly --
What Is Web 2.0
    save this



by Scottcard
to web2.0   oreilly   article  
reference ... saved by 2938 other people .



You will first
notice the title with the link to the site, next is an option to save the link
to your tags. Secondly, you see a Username Scottcard. Here you can clíck the
username to see Scottcard's tags. Next you can clíck on the next links to see
other related-sites within those tags. Lastly, you will see a highlighted link
where you can view the members who have saved this site.



The good and
the bad of tagging is that you will receive good quality backlinks to your site
and increase visibility. The bad is that the majority of the time your tags
will be removed from community members because the members are technically
savvy and intolerant of any type of commercial push. Choose your keywords
wisely and make sure your tag is in the right place and contributes to the
community. Other tagging sites to consider are: Technorati and Digg.
There are many others, but these are the ones that matter.



I see tagging
or social bookmarking sites such as del.icio.us gaining in popularity within
the next three years as blogs did two years ago. Yahoo has already taken notice
by purchasing del.icio.us and flickr. Digg.com and furl.com
are also making headway. Other sources to consider are the social network sites
for developing a web2.0 SEM strategy.



MySpace is the current king of social
networks, as it is literally a social-space network with 2.5 times more daily
users than Google (psst, this is a huge untapped market). The domain dates back
to 1999 where it was originally an online hard-drive of sorts. The current rendition
took hold in 2003 making MySpace barely three years old. The main demographic
is made up of teens to 20-somethings. The music industry is currently using
MySpace as a marketing tool, not the labels themselves, but the bands. For
example, Pearl Jam is announcing their upcoming release for May with sample
songs and concert date announcements. One of their sample songs from their
upcoming albums is one of the most played songs across the entire MySpace
network. Independent film makers have also taken notice. In February 2006,
amatëur filmmaker David Lehre released a short film called MySpace: The Movie.
This short film has quickly become a hit, registering over six million views
following its release.



Benefiting
from MySpace traffïc is pretty straight forward. You will want to create a user
profile and post links to your company or websites such as blogs, feeds, etc.
Profile note, you can post html code in any field regarding your profile. Next,
create your social pipeline of users and keep the demographic inline with any
product or link you wish to shamelessly promote in the future. You don't want
to get spammy here either. The downside would be getting your user profile
terminated from MySpace or members posting negative comments within your
profile. Again, tread lightly by thinking neutral and keep the benefit of the
community in mind.



The
opportuníty costs associated with community based SEM are very high. However,
tagging in particular may be time prohibitive for most organizations as it
requires a lot of trial and error. Tagging can seem like a waste of time as
most tagging submissions will be removed by community members who find your
submission "spammy". Time spent on tagging isn't a problem for most
sole proprietors, but can be costly to your employer who is left with little
equitable return to show for your time spent.



Utilizing
Web2.0 sites such as Wikipedia, del.icio.us and MySpace, will prove effective
for your business if done properly. Remember to tread lightly, don't use
"spammy" techniques and stay neutral keeping the benefit of the
community at heart in your content development. Doing so will help your
business to avoid a negative backlash toward your brand from the community you
are developing content for.





About
The Author


Warren Pattison is the Director of Search for Elixir Systems, a full service
search engine marketing company specializing in organic search engine
optimization services, online public relations management and paid search or
PPC management. For more information visit ElixirSystems.com. This article can
also be viewed at http://www.elixirsystems.com/articles/a060322.php.


Isulong SEOPH: Marketing Your Business is Essential



Marketing your business is of high importance in increasing your customer
base and product/service sales. There are many ways you can market your
business and receive results. Keep in mind that the average return on your
efforts is 1%-3% return for the contacts made. Therefore, the more contacts the
more responses you'll receive.



Letters to your prospective clients is one of the best ways on communication. It gives
you the opportunity to introduce yourself and your products/services to the
prospect, with information on why they should respond to your letter. You want
to keep your letter brief and to the point. You can lose the prospects'
interest if you use too much verbege. Be concise and to the point. Use nice
stationary and matching envelopes when using this method of contact. The more
professional your letter appears will ensure that the recipient will at least
look at it and read the content. Plain white paper and cheap regular envelopes
do not generate the same interest. Use light gray or ivory as statistics show
these are the best colors for business letters.



Faxing letters of flyers is another method of marketing. There are laws
regarding this method. You need to have permission to fax which you can get by
calling and asking permission. Make sure you document who gave you permission
to fax. When you call for permission, identify yourself, your company and
briefly what type of information you want to fax. If your prospective client is
interested in your product/service, they will usually give you the needed
permission to fax it to them.



Telemarketing is another source of marketing. When telemarketing, make sure you are not
aggravating your prospect when calling. The best method we've found is to
introduce yourself and your company, briefly tell the person answering the
phone what your call is regarding and ask for the owner, manager or decision
maker to call you back. If your subject matter is of interest to your prospect,
they will call you back. Telemarketing is more cost effective today due to the
phone companies that offer unlimited long distance rates.



Brochures are a more expensive way to market although you can get a wealth of
information regarding your product/services out to your prospective client. You
need to make sure that your brochure is attractive on first sight using color
and art work that depicts what you are selling. Additionally, you want to give
as much information about your products/services as possible, but at the same
time, you don't want to give all of your information away. You want to leave a
few unanswered questions to generate an interested response from the
prospective client.



Internet marketing in todays world is an effective means of marketing. You can build
websites at little or no cost. If you choose this method of marketing, you'll
need to get your website submitted to as many search engines as possible for it
to be effective. Even if you are not exposed on the internet, it helps to have
a website to direct potential clients to.



Additionally, in all forms of communication, make sure you have
all means of contact printed on all materials including your phone number, fax
number, email address, physical address, and web site address. Do not use a P O
box as an address. With all of the scams today, a physical address gives more
credibility to your business marketing efforts.



In summary, what ever means of marketing you choose, be
consistent! Even if you only contact 25 new prospects a day, daily marketing is
critical to building your business.













About the Author: Michele Graham, CEO and Owner
of Professional Healthcare Management. http://www.phmnetwork.com
- http://www.healthcarenewsonline.com
- http://phmnetwork.blogspot.com.






Tuesday, June 20, 2006

Isulong SEOPH: The 4 Can't Miss Keys To Copyright

I found this article interesting especially for those Isulong Seoph participants who wish to make writing a career.

Copyright is the writer's security blanket. It just makes you feel better to
know your words are protected. I once knew a writer who was so scared his work
would be stolen, he never sent it anywhere. Talk about counterproductive! But if
you can understand these four simple copyright keys, you can rest easy and
submit at will.

1. Create!

That's all you have to do to copyright something: write it. You don't have to
publish it and you don't have to register it with the United States Copyright
Office, although there are certain advantages to registration (see below). The
moment a piece is written down, it automatically gains copyright and that
copyright is owned by the author.

2. Give Notice.

That's when you put that little encircled "c" on the work. You can also use
the word "Copyright", then your name and the year of first publication. For
instance, this newsletter is "Copyright 2005 Sophfronia Scott". It tells the
world that the work is protected so someone can't show up in court and claim
they didn't know it was. Speaking of court...

3. Register Your Copyright.

Again, registering with the United States Copyright Office is really just a
legality. You don't have to do it. But you do get a few benefits for the $30 fee
that are worth considering.

Registration makes your copyright a matter of public record and--get this--if
you register and someone later infringes on your copyright and you take them to
court, you will be able to sue for "statutory damages and attorney's fees". With
an unregistered work you can only get an award of actual damages and profit. To
learn more on how to register your literary work go to http:// www.copyright.gov/register/literary.html.

4. Send Copies to the Library of Congress.

Once your book is published, you're required to send two copies to the
Library of Congress. It's called a "mandatory deposit of published works". If
your book is produced by a traditional publisher, the people there will do this
for you, but if you are self publishing, keep in mind that you have to do this
yourself. You have three months after publication. It doesn't hurt your
copyright if you don't do it but, according to the Copyright Office, "failure to
make the deposit can result in fines and other penalties."

That's it! Pretty simple, really, but all the more reason why it should not
become an artificial roadblock to your continuing and submitting your work. One
last note: you can't copyright an idea. I have heard writers say they submitted
a story or book proposal and someone else came out with a book just like it, so
the agent/editor/writer must have stolen their idea. Well, not quite. It is
highly likely that someone else just had the same idea. It does happen. And yes,
it is possible for someone to steal your idea--just make REALLY sure that they
have done so before you make the accusation.



Sophfronia Scott
Author and Writing Coach Sophfronia Scott is "The Book Sistah" TM. Get her
FREE REPORT, "The 5 Big Mistakes Most Writers Make When Trying to Get Published"
and her FREE online writing and publishing tips at http://www.TheBookSistah.com


Isulong SEOPH: A Brief History Of Copyright Law

A Brief History Of Copyright Law   by George Johnson

Authors, patrons, and owners of works throughout the ages have tried to
direct and control how copies of such works could be used once disseminated to
others. Mozart's patron, Baroness von Waldstätten, allowed his compositions
created for her to be freely performed, while Handel's patron jealously guarded
"Water Music."

Two major developments in the fourteenth and fifteenth centuries seem to have
provoked the development of modern copyright. First, the expansion of mercantile
trade in major European cities and the appearance of the secular university
helped produce an educated bourgeois class interested in the information of the
day.

This helped spur the emergence of a public sphere, which was increasingly
served by entrepreneurial stationers who produced copies of books on demand.
Second, Gutenberg's development of movable type and the development and spread
of the printing press made mass reproduction of printed works quick and much
cheaper than ever before.

The process of copying a work could be nearly as labor intensive and
expensive as creating the original, and was largely relegated to monastic
scribes before printing. It appears that publishers, rather than authors, were
the first to seek restrictions on the copying of printed works.

Given that publishers commonly now obtain the copyright from the authors as a
condition of mass reproduction of a work, one of the criticisms of the current
system is that it benefits publishers more than it does authors. This is one of
the chief arguments in favor of peer-to-peer file sharing systems, making an
analogy with the changes wrought by printing.

An interesting attempt at copyright in the early modern period was the notice
attached to the ha- Shirim asher li-Shelomo , a setting of the Psalms by the
composer Salomone Rossi, which happened to be the first music to be printed with
a Hebrew type-face text (1623). It included a rabbinical curse on anyone who
copied the contents.

While governments had previously granted monopoly rights to publishers to
sell printed works, the modern concept of limited duration copyright originated
in 1710 with the British Statute of Anne. This statute first accorded exclusive
rights to authors (ie, creators) rather than publishers, and it included
protections for consumers of printed work ensuring that publishers could not
control their use after sale.

It also limited the duration of such exclusive rights to 28 years, after
which all works would pass into the public domain.

There were territorial loopholes in the 1710 Act. It did not extend to all
British territories, but only covered England, Scotland, and Wales.

Many reprints of British copyright works were consequently issued both in
Ireland and in North American colonies, without any license from the copyright
holder required. These works were frequently issued without payment to British
copyright holders, so they were cheaper than London editions.

There was, between 1710-1774, legal debate about what length of time was
meant in the 1710 act.

Publishers in Scotland, in the 1730's, began to reprint titles that they no
longer considered to be protected by copyright. Scottish publishers printed what
they perceived to be public domain English works whose copyright had expired.
They sold these titles in Scotland, and in the English provinces. English
publishers objected to this, on the basis of what they saw as common-law rights
and property (under the concept of common-law rights in the English system),
which predated the Copyright Act. Under common-law rights, rights in published
works were held to continue into perpetuity.

The case of Donaldson vs Beckett, in 1774, brought disagreements on the
length of copyright to an end, and changed common law in this regard. The
outcome of the case resulted in the decision that Parliament could, and had, put
a limit on copyright length.

This decision reflected a shift in English ideas of copyright. The English
lords who made the decision in 1774 decided that it was not in the public's best
interest to have London publishers control books in perpetuity, particularly as
English publishers not uncommonly kept prices higher than otherwise.

Concepts of the roles of the author and publisher, of copyright law, and of
general Enlightenment notions, all interacted in this period of copyright
development. Authors had been previously seen to be divinely inspired in some
sense. Patronage was a legitimate way to support authors, in part because of
this. Authors who were paid, rather than entering into patron-relationships,
were often regarded as hacks, and looked down upon. However, the notion of
individual genius was becoming more common during the 1770's (the generation
after Donaldson v Beckett), and being a paid author therefore became more
accepted.

The Irish also made a flourishing business of shipping reprints to the North
America in the 18th century. Ireland's ability to reprint freely ended in 1801
when Ireland's Parliament merged with Great Britain, and the Irish became
subject to british copyright laws.

The 1886 Berne Convention first established recognition of copyrights among
sovereign nations, rather than merely bilaterally. Under the Berne Convention,
copyrights for creative works do not have to be asserted or declared, as they
are automatically in force at creation: an author need not "register" or "apply
for" a copyright in countries adhereing to the Berne Convention.

The USA did not initially sign the Berne Convention and would not do so until
1989, however many European countries did. The UK signed on in 1887, on behalf
of itself and its colonies, but did not implement large parts of it in British
law until 100 years later, with the introduction of the Copyright, Designs and
Patents Act of 1988.



Isulong SEOPH: 25 Ways to Add Quality Content to Your Website - Part 1


We've known for a long time that quality matters to Google. In a post Senior Google Engineer Matt Cutts made to his
blog, "quality" was mentioned several times as being important
to Google. Quality matters when it comes to content, and it matters when it comes to links.



However, building content and links doesn't have to be painful. Web site owners tend to think of content in a very limited way.



So, let's open up our creative minds and think of all sorts of ways of adding quality content to a Web site.



A few things to remember:


  • You're only confined by the boundaries you set for yourself and your Web site. Allow yourself to think in a totally different
    way than you've thought before.



  • Your Web site content should be written for your buying customers . . . not for you. Your Web site content should not be
    written for the search engines. The search engines are not your target audience.



  • Think of the overall picture of your site, as if it were a living, breathing entity. After all, Web sites should continue to
    grow on a constant basis and nevër be stale or stagnant.



Let's Get into the Fun Stuff: Quality Content for Your Target Audience



1. A calendar of events.
This is ideal for sites like real estate sites to show upcoming open
houses; book stores to promote upcoming book signings or writers'
meetings; collectors' sites to show meetings across the country, etc.
Be sure to allow visitors to send in their own event to be posted to
the calendar.



2. Maps.
Consider real estate sites, hunting or fishing sites, camping sites,
hotels, or any outdoor recreational sites for maps. Be sure to add
content at the bottom of the map that describes the map and outlines
its purpose as it relates to your site.



3. Before/after experiences.
This is perfect for products or services you're selling where customers
can write in and discuss how this particular product or service helped
them. These could turn out to be mini articles, or use them as
testimonials.



4. Pictures from your customers.
You could set up a special place where past customers could post their
pictures and journal entries on your site. This is ideal for vacation
sites, recreational sites, wedding sites, baby sites, photography
studios, etc. How could you use this idea on a Halloween site? On a
flower site?



5. Online coloring sheets.
Use your imagination here. If you set up some coloring sheets about
your vacation property, kids could color those sheets and post them
online before their trip in their own special online area. After the
trip, their parents could post pictures and a journal of their trip.
This is their "Web site" about their trip, all hosted on your site as a
perk for booking through your vacation site. What are they going to do
with this information? They're going to tell their friends, Grandma and
Grandpa, Aunt Edna, etc. They're going to link to it. You can use this
perk as part of your USP (Unique Selling Proposition) when
differentiating yourself from your competition. You'll be building
one-way links from your past customers, plus visibility for future
customers. Win/win situation. You'll think of many ways of adding
coloring sheets (or similar creative activities for kids) to your site,
if your site is the type that would work for kids.



6. Blogs or forums certainly add fresh content to a site.



7. Articles or new pages of interest to your target audience. Write new content on a regular basis – once or twice a week
should be your goal.



8. An expert Q&A on the main page of your site. Get an expert to answer questíons, and post one question/answer a week (or
a day – whatever you can handle) on the main page of your site. Have past Q&A's in a searchable archive on your site.



9. Product reviews.
If your industry has products or software to review, consider writing
candid reviews of those products. Publish the reviews on your Web site
as well as publish them in a few of the online publications. Readers
are always interested in totally candid reviews, where the writer lists
the positive as well as the negative aspects of a product. If you have
a landscaping business, how could you use this idea? What products do
you, as an expert, prefer to use, and why?



10. Short tips. If your product or service lends itself to short tips, write up a series and publish them on your Web site.
Send them out in your newsletter. Get your readers to send in tips as they use the product. Offer a discount off additional
products if they submit tips.



11. FAQ's. FAQ's are content – content that your target audience wants to know. As you get questíons from your readers, add
additional Q&A's to your FAQ's to keep them current.



12. How-to guides.
People love "how to" guides. If you sell online plumbing parts, why not
have a "how to" guide on installing a new toilet? Make it easy on your
customers, and they'll come back to you again and again. Create a
series of "how to" guides. Be The Toilet Guy on the Net. May not sound
too glamorous, but if you're highly visible on the Net and are
converting traffïc to sales, you can afford to be glamorous OFF the Net!



(Continued in Part 2)


Monday, June 19, 2006

Isulong SEOPH: CSS Image Replacement

I've read this article from SEOPhil.org site. It's quite interesting especially for us SEO-conscious web developers:

I guess we all know, Search Engines cannot read the letters on a jpg
file. If on the mast head of your website you have some image that uses
a really nice font saying:

“My Company Name - My Unique Selling Proposition Why You Should Get My Service.”

Search engines cannot see that. That is one reason why the Alt Attribute supposed to be used, but if you want to use purely text, you can do a CSS Image Replacement technique.

In your HTML File:

lt.gifdiv id=”myimage”gt.gif

lt.gifspangt.gif

My Company Name - My Unique Selling Proposition Why You Should Get My Service

lt.gif/spangt.gif

lt.gif/divgt.gif

In your CSS File:

#myimage {

background: url(”../images/path/myimage.jpg”);

height: 100px;

width: 760px;

}

#myimage span {

display: none;

}

What are the rules?

Content cloaking is a no-no. Where this means hiding content that
people cannot see, but search engines can see in your attempt to modify
the SERPs. Most of the top SEO experts believe that search engines
really have no way of detecting this on a large scale even if they have
been talking about it. And most of the time when a site gets banned for
cloaking content, it was due to someone that reported it to the search
engines, then they looked into it manually.

If you are going to look at the code above, the text you typed will
not appear on the page when viewed on the browser. But search engines
will see it. People using a browser will see the image. So it is
important that what is written on the image, is also exact same text
written inside the span tags.
Mainly because, why your site gets on top of the SERPs, the first
people that look into your code are your competitors. And sometimes one
way to go on top, is to put your competition down. So never do
something like this:

lt.gifdiv id=”myimage”gt.gif

lt.gifspangt.gif

My Company Name - My Unique Selling Proposition Why You Should Get My
Service - My company does this, this, and that. We also offer this and
that, we are the best in doing all these things. product 1, product 2,
product 3, service 1, service 2, service 3.

lt.gif/spangt.gif

lt.gif/divgt.gif

Especially if that text is not written on the image itself.

If you want working examples… you can check

http://www.ame-phil.com *

*This is just a web design client, not an SEO client, so not everything is optimized here for SEO.

I assume you are already running Firefox. If not, download one now, then download the Web Developer Toolbar.
With that tool bar you can do a lot of stuff needed by a web
designer/developer and one of them is to disable CSS. Once installed,
it is a simple Ctrl-Shift-S and check how the site I showed you above
appears with CSS disabled. This is somewhat like what the search
engines will see. Check the logo on the mast head, that is using CSS
image replacement, as well as the graphical page titles in the main
content. (Those on Safari, yeah I know, I will that difference in color.)

















And i found these comments interesting:
The key to proper image replacement should be to avoid using
“display:none;” and instead use
“text-indent::10000em;overflow:hidden;”. This solution is much better
because you need not alter your HTML source to suit your design, which
is the main ideas encouraged in separating style and content.
Actually there are many ways to do image replacement but what I use
right now is similar to what Markku uses only I’m using a negative
text-indention.
Incidentally, I found this page re: Image Replacement:

MIR: Malarkey Image Replacement

Image replacement is a topic which keeps reappearing on websites and in books. There are whole sections devoted to the pros and cons of each method in books such as Web Standards Solutions and The Zen of CSS Design.

Personally, my preferred image replacement method is Phark as it
requires no additional <span>s. But Phark is known to cause
scrollbar issues in certain browsers and breaks in IE5 and of course
'breaks' in the rare CSS on, images off scenario.

Do the mess around

I'm working on a personal site design project which focusses purely
on typography and uses no images, one font and only one colour (plus
black and white). In doing this I discovered that replacing,

element { text-indent:-999em; overflow:hidden;}

with

element {letter-spacing :-1000em;}

had some curious black hole style effects. So I started to make some simple tests and when they worked I followed them up with an examples page.













I still have to test these styles first before i make my comment.





Isulong SEOPH Marketer: 10 Essential Blogging Tools


So, you finally decided to take the blog leap. You've heard all about
the marketing and search benefits so you stepped up to the plate and
signed up for a TypePad, MovableType or WordPress blog software package
and now you're a blogger.



Okay,
now what? Add the ten essential blogging tools listed below and you
will also be well on your way to creating and promoting a blog that is
a powerful marketing tool.



Feed Reader



The
best way to learn about blogs and blogging is to read, or at least
scan, lots of blogs. One of the wonders of blogs is that you can have
every new post from every blog you want to read delivered to your
desktop or to online location via RSS, so you can easily read and scan
the posts of many blogs in a very short time. Newsgator is a good
online choice for feed reading and also has a version that integrates with Outlook. I use a frëe online service known as
Bloglines.



Subscriber Center



You need to make it easy for your blog visitors to subscribe to your blog's RSS feed – so they can read your blog in their
favorite feed reader. The best way to do this is to go to FeedBurner
and burn your own RSS feed there and use the tools they provide to set
up automatic subscriber links so people who want to use Bloglines,
Google Reader, MyYahoo or Pluck, for instance, can clíck on one button
to subscribe. Tech types can figure this out without the buttons but
why not make it easy for anyone to figure out.



Side note: Subscribe to each of these yourself and you will force some blog spiders to visit your site.



Email Subscription Option



A
lot of people will nevër get the whole feed thing, but everyone gets
email. Create an option for people to subscribe by giving you their
email address – they will simply receive your blog posts like an email
message. FeedBurner offers this service for frëe. FeedBlitz is another option or, if you already have an autoresponder email list service
they may offer this service. AWeber offers this and helps me integrate these blog email
subscribers into my other mailing lists.



Blog and RSS directories



There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called
RSS Submit , but you can also visit
Robin Goode's frequently updated list and submit your blog and feed by
hand.



Hint: Subscribe to the RSS feed he offers and you will be notified when new directories are added.



Ping Service



Pinging
is a term used for letting the various blog and RSS directories know
when you have posted new content. Again, FeedBurner offers this as an
automatic option called PingShot and you should activate it. PingGoat
and Ping O Matic are other options but they require that you visit and update your record each
time you post new content.

Bookmark Manager



As
you surf around the web or hop from blog to blog you may find sites
that you want to point out to your readers. Online bookmark managers
allow you to bookmark and categorize web and blog pages as you collect
them and are a great tool for managing all of the stuff you find on the
web. I use del.icio.us but BlinkList
does a fine job as well.



Blog Stats



I
like to track a few key stats in real time because it shows what other
blogs might be linking to you or posting about your blog. A lot of
people just like to track this kind of thing for fun and frequently
visit sites like Technorati. I like to track it for networking opportunities. I use a tool called
MyBlogLog because it allows me
to see where traffïc is coming from but also tracks what links on my
blog visitors are clicking on. It's amazing how this data can help you
write more effectively. (MyBlogLog also ranks your links so visitors
can see which links on your site are the most popular.)



Desktop Posting



With
most blog software you must go online and post using a set of tools
provided by the blog software. Many bloggers like to use a desktop
application to create and submit their posts as it gives them some
extra tools and allows them to more easily integrate content and files
on their computer.



I use w.blogger but also like Performancing,
Qumana and ecto (apple folks) (w.blogger also doubles
as a really simple HTML editor.)



Tell A Friend Script



My
blog software (pMachine) has a feature that allows a reader to clíck a
link and send the post to a friend. This tactic brings me lots of
readers. You might try looking here for some simple scripts that do
that same: http://www.javascriptkit.com/script/script2/tellafriend.shtml

http://www.stadtaus.com/en/php_scripts/tell_a_friend_script/



Republish Your Feed Headlines



The
ability to republish your blog posts on other web pages, sites you own
or sites of strategic partners is a great way to expose folks to your
blog content. One more time we turn to FeedBurner for a painless way to
republish your blog post to any web page you choose with something they
call BuzzBoost.


Isulong SEOPH: The Grey Hat Technique

This is last “hat” technique we’ll be discussing. The Grey Hat
Technique. Why grey? Maybe because it’s inbetween white and black.
Inbetween acceptable and unacceptable practices. Inbetween ethical and
unethical practices.

The following tactics fall in the grey area between legitimate
tactics and search engine spam. They include tactics such as cloaking,
paid links, duplicate content and a number of others. Unless you are on
the correct side of this equation these tactics are not recommended.
Remember: even if the search engines cannot detect these tactics when
they are used as spam, your competitors will undoubtedly be on the
lookout and report your site to the engines in order to eliminate you
from the competition.


It is definitely worth noting that, while it may be tempting to
enlist grey-hat and black-hat search engine positioning tactics in
order to rank well, doing so stands a very good chance of getting your
website penalized. There are legitimate methods for ranking a website
well on the search engines. It is highlyrecommended that webmasters and
SEO’s put in the extra time and effortto properly rank a website well,
insuring that the site will not be penalized down the road or even
banned from the search engines entirely.

Grey-Hat Search Engine Positioning Tactics:


Cloaking


There are times when cloaking is considered a legitimate tactic by
users and search engines alike. Basically, if there is a logical reason
why you should be allowed to present different information to the
search
engines than the visitor (if you have content behind a “members only”
area for example) you are relatively safe. Even so, this tactic is very
risky and it is recommended that you contact each search engine,
present your reasoning, and allow them the opportunity to approve it’s
use.


Arguably, another example of a site legitimately using cloaking, is
when the site is mainly image-based such as an art site. In this event,
provided that the text used to represent the page accurately defines
the page andimage(s) on it, this could be considered a legitimate use
of cloaking.

As cloaking has often been abused, if other methods such as
adding visible text to the page is possible it is recommended. If there
are no other alternatives it is recommended that you contact the search
engine prior to adding this tactic and explain your argument.


Paid Links


The practice of purchasing link on websites solely for the increase
in link-popularity that it can mean has grown steadily over the last
year-or-so with link auction sites such as LinkAdage making this
practice
easier. When links are purchased as pure advertising the practice is
considered legitimate, while the practice of purchasing links only for
the increase in link-popularity is considered an abuse and efforts will
be made to either discount the links or penalize the site (usually the
sellers though not always).


As a general rule, if you arepurchasing links you should do so for
the traffic that they will yield and consider any increase in
link-popularity to be an “added bonus”.

Duplicate Content


Due primarily to the increase in popularity of affiliate programs,
duplicate content on the web has become an increasingly significant
problem for both search engines and search engine users alike with the
same or similar sitesdominating the top positions in the search engine
results pages.


To address this problem many search engines have added filters that
seek out pages with the same or very similar content and eliminate the
duplicate. Even at times when the duplicate content is not detected by
the search engines it is often reported by competitors and the site’s
rankings penalized.

There are times when duplicate content is considered legitimate
by both search engines and visitors and that is on resource sites. A
site that consists primarily as an index of articles on a specific
subject-matter will not be penalized by posting articles that occur
elsewhere on the net, though the weight it may be given as additional
content will likely not be as high as a page of unique content.


If you find competitors using these tactics it is not unethical to report them on the search engine. 
You are helping yourself, the search engines, and the visitors by
insuring that only legitimate companies, providing real information and
content, appear at the top of the search engines.

Isulong SEOPH: The White Hat Technique

Now Isulong SEOPH marketers, let us discuss White Hat technique. As the name implies… it’s “White”!
Meaning pure, honest intentions, unblemished, etc. etc. etc.. The use
of white hat techniques is what real SEO experts do. This is the
cleanest way of doing search engine optimization and marketing. This is
the “Bible” of the SEO world.

Any search engine positioning tactic that maintains the
integrity of your website and the SERPs (search engine results pages)
is considered a “white-hat” search engine positioning
tactic. These are the only tactics that we will use whenever applicable
and which enhance rather than detract from your website and from the
rankings.


White-Hat Search Engine Positioning Tactics:


Internal Linking


By far one of the easiest ways to stop your website from ranking
well on the search engines is to make it difficult for search engines
to find their way through it. Many sites use some form of script to
enable fancy drop-down navigation, etc. Many of these scripts cannot be
crawled by the search engines resulting in unindexed pages. While many
of these effects add visual appeal to a website, if you are using
scripts or some other form of navigation that will hinder the spidering
of your website it is important to add text links to the bottom of at
least your homepage linking to all you main internal pages including
a sitemap to your internal pages.


Reciprocal Linking


Exchanging links with other webmasters is a good way (not the best,
but good) of attaining additional incoming links to your site. While
the value of reciprocal links has declined a bit over the past year
they certainly still do have their place. A very important note is that
if you do plan on building reciprocal links it is important to make
sure that you do so intelligently. Random reciprocal link building in
which you exchange links with any and virtually all sites that you can
will not help you over the long run. Link only to sites that are
related to yours and who’s content your visitors will be
interested in and preferably which contain the keywords that you want
to target. Building relevancy through association is never a bad thing
unless you’re linking to bad neighborhoods (penalized industries
and/or websites).


If you are planning or currently do undertake reciprocal link
building you know how time consuming this process can be. An useful
tool that can speed up the process is PRProwler. Essentially this tool
allows you to find related sites with high PageRank, weeding out many
of the sites that would simply be a waste of time to even visit. 


Content Creation


Don’t confuse “content creation” with doorway
pages and the such. When we recommend content creation we are
discussing creating quality, unique content that will be of interest to
your visitors and which will add value to your site.  The more
content-rich your site is the more valuable it will appear to the
search engines, your human visitors, and to other webmasters who will
be far more likely to link to your website if they find you to be a
solid resource on their subject.


Creating good content can be very time-consuming, however it will be
well worth the effort in the long run. As an additional bonus, these
new pages can be used to target additional keywords related to the
topic of the page.


Writing For Others


You know more about your business that those around you so why not
let everyone know? Whether it be in the form of articles, forum posts,
or a spotlight piece on someone else’s website, creating content
that other people will want to read and post on their sites is one of
the best ways to build links to your website that don’t require a
reciprocal link back.


Site Optimization


The manipulation of your content, wording, and site structure for
the purpose of attaining high search engine positioning is the backbone
of SEO and the search engine positioning industry. Everything from
creating solid title and meta tags to tweaking the content to maximize
it’s search engine effectiveness is key to any successful
optimization effort.


That said, it is of primary importance that the optimization of a
website not detract from the message and quality of content contained
within the site. There’s no point in driving traffic to a site
that is so poorly worded that it cannot possibly convey the desired
message and which thus, cannot sell. Site optimization must always take
into account the maintenance of the salability and solid message of the
site while maximizing it’s exposure on the search engines.

Isulong SEOPH: The Black Hat Technique

Isulong SEOPH participants are really onto it. Since the contest has
no definite rules on what to use, maybe it’s about time discussing some
techniques in the SEO world. The Do’s and Don’ts of search engine
marketing.


Yeah… Isulong SEOPH participants are hearing this from SEO experts/contestants.. Black hat… Grey Hat.. White Hat.. Are these the same as Black Magic, Grey Magic (as if there’s one?), and White magic? I HOPE SO… i wish i could chant.. "ISULONGUS SEOPHI!" then wave my magic wand like good old Harry Potter does. And alas, my site is number one!


Ok. let’s get back to the real world where the magic wands are our
keyboards. I came across this good reference about Black Hat
Techniques. But I must warn you these tactics are considered black hat
for a rason. These are not legitimate tactics and while some may work
in the short term. And this is the most important part: They WILL Get
Your Website Penalized And/Or Banned Eventually.


Constantly webmasters attempt to “trick” the search engines into

ranking sites and pages based on illegitimate means. Whether this is

through the use of doorway pages, hidden text, interlinking, keyword

spamming or other means they are meant to only trick a search engine

into placing a website high in the rankings. Because of this, sites

using black-hat tactics tend to drop from these positions as fast as

they climb (if they do climb at all).


The following tactics

are not listed to help you “trick” the search engines but rather to

warn you against these tactics should you hear they are used by other

SEO’s (this is not to say that all other search engine positioning

experts use these tactics, just that some do and you should be warned

against them).


Due to the sheer number of tricks and

scripts used against search engines they could not possibly all be

listed here. Below you will find only some of the most common black-hat

tactics. Many SEO’s and webmasters have simply modified the below

tactics in hopes that the new technique will work. Truthfully they may,

but not forever and probably not for long.


Black-Hat Search Engine Positioning Tactics:


Keyword Stuffing

This is probably one of the most commonly abused forms of search engine

spam. Essentially this is when a webmaster or SEO places a large number

of instances of the targeted keyword phrase in hopes that the search

engine will read this as relevant. In order to offset the fact that

this text generally reads horribly it will often be placed at the

bottom of a page and in a very small font size. An additional tactic

that is often associated with this practice is hidden text which is

commented on below.


Hidden Text

Hidden text is text that is set at the same color as the background or

very close to it. While the major search engines can easily detect text

set to the same color as a background some webmasters will try to get

around it by creating an image file the same color as the text and

setting the image file as the background. While undetectable at this

time to the search engines this is blatant spam and websites using this

tactic are usually quickly reported by competitors and the site blacklisted.


Cloaking

In short, cloaking is a method of presenting different information to

the search engines than a human visitor would see. There are too many

methods of cloaking to possibly list here and some of them are still

undetectable by the search engines. That said, which methods still work

and how long they will is rarely set-in-stone and like hidden text,

when one of your competitors figures out what is being done (and don’t

think they aren’t watching you if you’re holding one of the top search

engine positions) they can and will report your site and it will get

banned.


Doorway Pages

Doorway pages are pages added to a website solely to target a specific

keyword phrase or phrases and provide little in the way of value to a

visitor. Generally the content on these pages provide no information

and the page is only there to promote a phrase in hopes that once a

visitor lands there, that they will go to the homepage and continue on

from there. Often to save time these pages are generated by software

and added to a site automatically. This is a very dangerous practice.

Not only are many of the methods of injecting doorway pages banned by

the search engines but a quick report to the search engine of this

practice and your website will simply disappear along with all the

legitimate ranks you have attained with your genuine content pages.


Redirects

Redirecting, when used as a black-hat tactic, is most commonly brought

in as a compliment to doorway pages. Because doorway pages generally

have little or no substantial content, redirects are sometime applied

to automatically move a visitor to a page with actual content such as

the homepage of the site. As quickly as the search engines find ways of

detecting such redirects, the spammers are uncovering ways around

detection. That said, the search engines figure them out eventually and

your site will be penalized. That or you’ll be reported by a competitor

or a disgruntled searcher.


Duplicate Sites

A throwback tactic that rarely works these days. When affiliate

programs became popular many webmasters would simply create a copy of

the site they were promoting, tweak it a bit, and put it online in

hopes that it would outrank the site it was promoting and capture their

sales. As the search engines would ideally like to see unique content

across all of their results this tactic was quickly banned and the

search engines have methods for detecting and removing duplicate sites

from their index. If the site is changed just enough to avoid automatic

detection with hidden text or the such, you can once again be reported

to the search engines and be banned that way.


Interlinking

As incoming links became more important for search engine positioning

the practice of building multiple websites and linking them together to

build the overall link popularity of them all became a common practice.

This tactic is more difficult to detect than others when done

“correctly” (we cannot give the method for “correct” interlinking here

as it’s still undetectable at the time of this writing and we don’t

want to provide a means to spam engines). This tactic is difficult to

detect from a user standpoint unless you end up with multiple sites in

the top positions on the search engines in which case it is likely that

you will be reported.


Reporting Your Competitors

While this may seem a bit off, the practice of reporting competitors

that you find using the tactics noted above or other search engine spam

tactics is entirely legitimate and shouldn’t be considered at all

unethical. When we take on search engine positioning clients this is

always incorporated into our practices when applicable (which happily

is not that often).


When a competitor uses unfair tactics to beat you it is entirely fair to report them.

Wednesday, June 07, 2006

The VoIP Revolution

If you are interested in acquiring a cheap and legal VoIP account here in the Philippines, you may contact me for a quick demo.

There was a dreadful time in history when the telecom regime (local phone companies) held consumers captive by charging high prices for phone service. To make matters worse, this regime would nickel and dime consumers to death for additional features like voicemail, call waiting, caller ID, and call forwarding. Not to mention their customer service or lack thereof, was and still is a horrifying experience. This long history of monopolizing the telecommunication industry has finally come to an end. It's time for a regime change. Consumers now have an alternative – introducing VoIP.

VoIP, also known as Voice over Internet Protocol, is a technology that allows you to make phone calls over an existing Internet connection instead of a regular (analog) phone line. Some services that use VoIP only allow you to call other people using the same service, usually done when making PC to PC phone calls. Other services allow you to call anyone, anywhere (as long as they have a telephone number) including: local & long distance, mobile, and international numbers. This type of VoIP service allows you to use a traditional phone that plugs directly into a phone adapter.

The great thing about VoIP is that all the additional features are included in the monthly fee. These features include: unlimited local & long distance calls into the US & Canada, voicemail, call waiting, caller id, three-way, just to name a few. Most VoIP service providers typically charge between $20 and $25 dollars a month.

VoIP is a revolutionary technology that has the potential to completely redesign the entire world's communication infrastructure. VoIP providers have already been around for several years and growing at a tremendous rate. Currently, there are over 6 million users of VoIP worldwide and that number is growing exponentially.

FAQ About VoIP

1. Can You Provide Me With a Brief Explanation of VoIP?

VoIP allows you to make phone calls over an existing Internet connection. VoIP converts a voice signal (analog) from your phone into a digital signal that then travels over the Internet to the desired location. It then converts the digital signal back to analog so the person on the other end can hear what you are saying.

2. How Do I Make a VoIP Phone Call?

The first step of making a VoIP phone call is to subscribe to a service. Once you sign up for service, the VoIP service provider will then send you a broadband phone adapter, which plugs directly into your internet connection. You will then have to plug your existing telephone into the phone adapter. Lastly, all you have to do is pick up the phone and dial the number.

3. What Kind Of Equipment Do I Need to Use VoIP?

You need three things in order to use VoIP:
(a) A high-speed Internet connection (either cable or DSL);
(b) A broadband phone adapter (provided by the VoIP service provider); and
(c) Any standard (analog or digital) phone.

Is there a difference when placing a local or long distance call when using VoIP? Not really. VoIP phone calls are made just the same way as traditional calls are made. When dialing local calls, all you have to do is dial 7 digits (555-1212) and when dialing long distance, all you have to do is dial 11 digits (1-408-555-1212).

4. Can I Call Anyone Using VoIP?

Yes. You can call anyone, anywhere as long as they have a valid phone number. It can be a local call, long distance call, international call, cell phone, toll free, 911 (assuming they have E911 capability) and 411 directory assistance. Most VoIP providers will not allow calls to 900 or 976 phone numbers, nor will they accept collect calls.

5. What are Some Advantages of Using VoIP?

(a) Cost - Most VoIP providers charge between $20 and $25 a month.
(b) Unlimited calling in the U.S and Canada.
(c) All the features are included (voicemail, caller id, call waiting, 3-way, call forwarding and much more)
(d) VoIP is portable. You can take the phone adapter anywhere where there is an existing Internet connection, plug it in and make calls as if you were at home.
(e) The ability to choose your own area code. You can live in New York and choose to have a California phone number.

6. Are There Any Disadvantages of Using VoIP? Yes.

(a) If the power goes out in your home you will also lose your Internet connection, which means that your phone service will also be down. Some VoIP service providers offer a feature that allows customers to designate a forwarding number if their Internet connection goes down for any reason.

(b) Not all VoIP Providers offer E911. This means that if you call 911 from your VoIP phone, it may not go to the local public dispatcher. Rather, it will get routed to an answering service first.

(c) Call Quality. At certain times of the day, the call quality of phone conversations will suffer. This could be due to bandwidth sharing, or slow Internet connection.

7. Do I Need a Computer to Use VoIP?

No. Although most VoIP customers do have a computer, one is not needed. The broadband phone adapter simply plugs into a router (or modem) to get a connection.

8. Can I Use VoIP When I Travel?

Yes. You can use your VoIP service wherever you travel as long as you have a high speed Internet connection available and you bring your broadband phone adapter and phone with you.

9. How Will I Know if Someone is Calling Me from a VoIP Phone?

You won't. The VoIP phone works just like a traditional phone. The quality and experience is that good.

Join the rebellion aimed at overthrowing the telecommunications industry by force. Switch to VoIP today and start saving tomorrow.

To learn more about VoIP, visit: http://www.packet8.net.

Or if you are living here in the Philippines, you may subscribe to our cheap in-voice account. Please email me if you are interested.

End


10 Steps to Link Popularity

Link Popularity for the Unpopular, a Quick Primer for Today's Search Engine Landscape...

So tell the truth, were you popular in high school? Did you have a lot of friends, and a wide social circle? Were you an athlete? Did your accomplishments extend far outside the halls of your alma mater to neighboring schools and counties? If so, then congratulations; you're probably in the minority of those reading this article. What does this example have to do with link popularity you ask; more than you think. Just as in high school, on the World Wide Web, your website is known by the company it keeps. Link to the wrong site or "hang with the wrong crowd" and you could be ostracized by the search engine community before you even begin. Achieve quality inbound links from a wide range of popular kids on the internet, however, and watch your site's online profile soar. Sounds simple, and it is, if you know what to do to climb the online social ladder that is Link Popularity.

But before we get to that, what exactly is Link Popularity? Simply defined, Link Popularity is a measure of the quantity and quality of other web sites that link to your site on the internet at any given time. It is considered an off-the-page criteria that is greatly utilized by search engines to determine the overall importance and quality of your site to the online community. Because of its impartial nature, a site with a very high number of incoming links is usually viewed as highly relevant to the online community at large and thus highly visible within relevant search engine results. Whereas a content-poor site will attract fewer incoming links and thus hold little value to the same visitors.

What is the current link popularity of your site today? Take a moment to enter your site url at popular frëe link tool www.linkpopularity.com, then come back for the rest of this article.....

Still there, good! The results probably weren't what you had hoped for though, were they? Not to worry; probably the biggest threat to you obtaining a high link popularity score for your site is relying on old information. To that end, below is a quick 10-step CURRENT process that can be implemented immediately to increase your site's overall link popularity:

Step 1 - Submit Your Site to the Open Directory (Dmoz) and Yahoo

Although neither of these sites are the 800 lb. gorillas they used to be, any link from these sites is going to increase your online profile immediately and very visibly. Find your appropriate category in both sites and submit for frëe with DMOZ and invest the $299 for a yearly indexing with Yahoo. Although DMOZ is still incredibly slow in adding new sites, keep at it, find the appropriate editor and send him cookies or flowers if necessary (couldn't hurt?) then be patient.

Step 2 - Add Your Keywords To The Linking Anchor Text

When at all possible, try to have an on-point relevant keyword phrase used as the linking text within any inbound link you seek for your site. If all you can manage is your site name or your url, that is certainly fine. But if you are selling toothbrushes to Eskimos, then "Eskimo toothbrushes for sale" as the linking keyword phrase from one site to yours is always the way to go.

Step 3 - Write Articles And Submit Press Releases

Hey, look what I am doing right nöw! I could be watching ESPN, but I am writing this article instead. Write articles and submit press releases when you have a personnel change, introduce or upgrade a service or product or when you have a topic of interest you wish to share with the online world web community. Don't have a blog? Get one! This is a simple way to get your articles and press releases out for indexing and review. Make sure to include links to your site where appropriate and watch your link popularity grow and grow.

Step 4 - Find Out Who Links To Your Competitors

Go to Google.com and enter this into this search query: link:www.yourcompetitor.com. Do the same for Yahoo by entering linkdomain:www.your-competitor.com and site:www.your-competitor.com into the search field. Seek out the sites linking to your competitors and convince them to link to you instead. You win TWICE with this approach. You gain a quality link and an increase in your overall popularity while your competitor LOSES a link and achieves a lower popularity score in return.

Step 5 - Create An Affïliate Program

Nothing generates quality, inbound links to your site faster than an established, commission-paying affïliate program. Whether your site is product or service-based, an affïliate program can be just the thing that takes your site and its link popularity to new heights. Visit www.CommissionJunction.com or www.LinkShare.com to set-up a new affïliate program of your design today and watch your online profile grow by leaps and bounds.

Step 6 - Deep Link Your Site

This step is vastly overlooked by even the most savvy of online marketers initiating a new link popularity campaign. Make sure that links you seek out or solicit don't just link to your home page, but ALL pages of your website. This process has numerous benefits, including expanding your overall online link profile as well as generating unique Google PageRank values for each and every one of your site's pages instead of just your home page.

Step 7 - Sign Up On Guestbooks And Forums

If you don't participate in forums on your site topic or remember to sign-in when visiting a new site for the first time, nöw is the time to make such actions a habit. Always post a message or participate in a forum thread whenever possible and include a link to your site in your signature where appropriate. These "sig" files do get indexed and really add up, especially if the site forum in question is something highly regarded in your specific industry.

Step 8 - Contact Reciprocal Links By Telephone Not Email

You would be shocked how successful this really is. More people are inclined to respond to your request when you introduce yourself by telephone and let them know that you were visiting their site. Tell the person you are linking to their site, asking permission of course, and then politely ask for a link back. Cement the request by following up by email; then wait for the links to roll-in (oh, and get rid of the förm letters; they don't work!).

Step 9 - Avoid Link Farms And Link Exchanges

Reputation on the web is more important than ever. Again, just like friendships in high school, it's better to have fewer higher-quality links to your site than hundreds of off-point, non-relevant links that do nothing to enhance the overall experience of the online community. Stay away, far away, from companies promising you hundreds of links to your site overnight. At best you don't need the links, and at worst, you could be banned by the major search engines altogether.

Step 10 - Download The Google Toolbar

This very simple technique allows you to view all potential link partners by the very important Google PageRank score (1-10) that is viewable in this browser. Use the toolbar to keep tabs on your own site's PageRank score, than seek out complimentary, highly relevant linking partners that have a Google PageRank score of 6 or higher whenever possible. Convince a handful of high Google PageRank sites to link back to you and watch your site take off.

Remember, just like in high school, you and your site will be known by the company kept. Follow the simple, ten step plan outlined above, and you will be well on your way to achieving real, measured, lasting success online. Be the popular site on the block today; it's easier than you think. Go ahead, be popular!

End

Tuesday, June 06, 2006

New Keyword Optimization Rule - Last Part

SEO Keyword Checklist

Below is a keyword checklist to ensure that you have fully optimized your web pages to the current, generally accepted search engine algorithm rules.

URL: Get your primary keyword as close to the beginning of the URL as possible.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.

Description Meta Tag: The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.

Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don't appear in the body of your text.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to yield good results. Density for a single keyword should be between 1% and 7%. 1% seems too low, and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords.

Header Tags (e.g. H1 and H2 tags): More weïght is given to keywords that appear within H1 tags, then H2 tags and so on.

Text Formatting Fonts (e.g. strong, bold and underline): This may not offer much weïght in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.

Beginning Of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.

Key-Phrases As Whole Phrases: If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.

Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.

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